During a crowded week of fairs, NADA’s strongest booths found momentum in intimate scale, accessible pricing and dedicated presentations of imaginative world-building.
"We are still an art fair and sales matter, but we are also trying to build a different kind of connection between galleries and audiences," founder and art advisor Mattia Pozzoni told Observer.
Under new director Kate Sierzputowski, the fair opened with a tighter format and a sharper curatorial focus, driving early (and steady) sales across tiers.