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Professional portrait of Michael Ludden

Michael Ludden

A.I. Expert

Michael Ludden is a veteran product marketing and developer ecosystem leader with over two decades of experience helping transformative technology companies find product-market fit and scale. He currently plays a key role at ZeroClick, an A.I.-native advertising platform reshaping how brands connect with users in the age of generative A.I. At ZeroClick, Ludden is focused on advancing a new model of contextual advertising for A.I., where brands contribute relevant, real-time information directly into A.I.-generated answers. This approach replaces traditional interruptive ads with useful, decision-enhancing context. The platform integrates ads into A.I. systems at the reasoning layer, enabling developers to monetize A.I. products while improving user experience with timely, high-quality information. Over his career, he has led marketing and developer initiatives at companies including IBM, Samsung and Bose, and helped scale platforms from early traction to meaningful revenue and community growth. He has a track record of launching global developer programs, driving ecosystem adoption and guiding companies through pivotal transformations, from early-stage positioning to large-scale growth. Today, through his work at ZeroClick, he is helping define the next era of the internet, one where monetization, discovery and user experience are seamlessly integrated into A.I.-driven interactions

  • Michael Ludden
A blank billboard against a blue sky

Ads Are Good, Actually: The Next Stage of A.I. Monetization

By Michael Ludden
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