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Professional portrait of Ashray Urs, head of Streamlabs

Ashray Urs

Media & Creator Economy Expert

As Head of Streamlabs, Ashray Urs keeps a steady pulse on the creator economy, identifying streamers’ and influencers’ evolving needs and ensuring his teams are innovating to meet them. An accomplished tech leader, Ashray has helped build Streamlabs into a livestreaming powerhouse that helps creators make content for multiple channels and audiences, craft a unique brand and build communities around their content.

  • Ashray Urs
Jimmy Donaldson, aka MrBeast, attends the premiere of Amazon Prime Video's "Beast Games" season 2 at Academy Museum of Motion Pictures on January 06, 2026 in Los Angeles, California.

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

By Ashray Urs
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