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Brandon Katz

Entertainment Industry Expert

Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with the Observer and TheWrap.

  • @Great_Katzby
  • Brandon Katz
Terence Crawford reacts after the final bell against Canelo Alvarez (not pictured) in their undisputed super middleweight title fight during Netflix's Canelo v Crawford Fight Night at Allegiant Stadium on September 13, 2025 in Las Vegas, Nevada.

Live Sports Are Fueling Streaming Growth, But Streamers Need an Off-Season Plan

By Brandon Katz
Dana Walden poses in the press room during the 53rd International Emmy Awards Gala at the New York Hilton Midtown on November 24, 2025 in New York City.

Dana Walden Faces Disney’s Franchise and Streaming Reckoning

By Brandon Katz
Bluey attends the Bluey's show presentation photocall at Avenida Palace on November 29, 2025 in Barcelona, Spain

As Streaming Grows Up, Familiar Shows Dominate Viewing, Data Shows

By Brandon Katz
A collage of Hollywood directors.

These 5 Directors Remain Hollywood’s Most Bankable, Data Shows

By Brandon Katz
A sign above the main Fairfax stage is seen during the 'Netflix x CicLAviaMelrose Ave: Stranger Things 5 One Last Ride' down Melrose Avenue

As ‘Stranger Things’ Ends, Streaming Giants Scramble for Their Next Tentpoles

By Brandon Katz
Casey Bloys, Chairman and CEO, HBO and Max Content speaks onstage during Warner Bros. Discovery’s 2025 Upfront Presentation at The Theater at Madison Square Garden

HBO’s Crown Jewel Status Shapes the Battle for Warner Bros. Discovery

By Brandon Katz
Conan O'Brien and Stephen Colbert tape an episode of his "Conan O'Brien Needs A Friend" Podcast at t Beacon Theatre

Why No Late-Night Show Host Has Cracked the Streaming Code (Yet)

By Brandon Katz
Mickey Mouse greets visitors

Disney’s Once-Unshakable Animation Empire Is Wobbling

By Brandon Katz
A Star Wars sign on a big screen.

Disney’s Once-Unstoppable Franchises Are Showing Signs of Fatigue

By Brandon Katz
A man in a white shirt and black blazer.

How a Warner Bros.-Paramount Merger Could Make or Break Hollywood

By Brandon Katz
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